Search Engine Optimization Journal

Proper marketing has always been the best way for your product or service to find more buyers, and social marketing is one of the new phenomenon of the information age, now there is greater impact on your sales if people talk about your product amongst themselves then if you advertise it aggressively.

While you might thing that with a scary name such is “social marketing” the whole thing is pretty complex and you need a psychology degree to be able to use it properly, the thing is really simple – make friends online. It’s as easy as that. Make a Facebook profile of your product, make sure it looks good, and make sure you have plenty of interesting things to show to the people following you – from funny videos of how your product can be used to Internet give away contests that ask people to share the product page with their friends – this is how you will get yourself a huge potential customer pool in no time.

Of course, it’s very important for your product to be available to most of the people that you have friended, otherwise they can’t buy it, but that’s not part of social marketing, that’s your own company development strategy that needs working on. You will be surprised to see just how much impact can social marketing have on your sales, especially if you are doing it right and if the product goes viral, that’s how some of the most popular products of modern age have been given exposure – think Hello Kitty, more likely than not, it’s not a cartoon you’ve seen, but you still know that kitten figure because your kids, your friends, stores and all kinds of Internet site feature it, just because it looks nice, not because the space for advertising has been paid for.

Link building is not some abstract form that is used by SEO managers to get more money out of you, it’s a valid field of marketing that can give you plenty of internet exposure when done right. Link building is one of the fastest ways to get your web site to have a much higher score on search engines, meaning it will be easier for people to find you online and to get introduced to what you have to offer them.

The logic behind link building search engines use is pretty simple. If you have a website, let’s say www.arandomnameforawesomewebsite.com, and someone searches for awesome names using google, you might find yourself somewhere on the fifth or sixth page of the google search, the site is brand new, it’s got no backlinks pointed to it, and it’s not very likely to have any interesting content as far as search engines are concerned.

Now, if there are one hundred facebook profyles linking to your site, and if there are sites that themselves have high exposure to the people that index the link to your site, you will have a significantly higher Internet search engine score and will find yourself on much better position, depending on how busy the Internet is in the aspect of the sites that have similar content as yours and depending on status rankings of sites your content clashes with directly.

That is link building, it’s a technique SEO technicians use to make sure your site is linked to, they post the link all over the net, building separate web sites that serve only to boost your rankings and making sure that those same sites have quality content connected to what you are doing, so the search engines recognize them as relevant and raise your site score even more.